Friday, 28 August 2020

What Is SEO? A Powerful Step by Step Guide for Beginners

By Admin
What is SEO

What Is SEO? Step by Step Guide for Beginners - 2020

What is SEO? If you want to learn SEO for your blog/website, then you are reading the right blog because full information is available in this article like what is SEO? How to SEO your blog/ website. You will learn to SEO your blog 100% here. Therefore, read the entire article at the end. If you do not want to read the entire article, leave this page now because half the incomplete information can be harmful for your blog. So read the entire article till the end: -

Lets start the next story?

Friends, as you know there are millions of Arbo websites on the Internet. How to find the things you need from them

Understand by example: - Suppose you have to buy a Best DSLR camera for Video to make a video on YouTube. So what do you do? Now you can not find one by one in crores of website. In such a situation, we take the help of search engines like - Google and Search "Best DSLR camera for Video", then you get to see your result.

Next, in this article we will know What is search engines? And How do search engines work? Let us first understand what SEO is?

What is SEO?

The fullform of SEO is Search Engine Optimization. SEO is a process by which any blog / website is brought to the top of the search engine. By using SEO technique, more and more traffic can be brought to any blog/website.

Understand from the example:- Suppose you search a keyword in Google like - Best DSLR camera for Video, then its result which will come on the first page, then you can say that SEO of this blog / website has been very good. By using this technique you also have to bring more and more traffic to your blog/website.

How does SEO work?

When you search a keyword in Google or poached search engine, then the search first appears on the first page of popular blog / website.

Understand by example:- Suppose you have to buy a good Best DSLR camera for Video online to make videos on YouTube, then you will search in Google Best DSLR camera for Video, now Google knows that it is said to be keyword. Such keywords can be in the thousands of millions on Google. Now we cannot show everyone at the same time, so firstly Google will find popular blog / website which is more reliable. After that the result will be shown in front of you. SEO is not a human, it only works on the rules of its algorithm.

Later in this article, we will know what are the keywords? And how do keywords work? First, we understand what search engines are. And how do search engines work?

What is search engine?

What are search engines? We try to understand in easy language. Search means "To Discover" and Engine Means "Machine" or Search Engine Means "Searching Machine" If the machine is spoken in the language of computer technology then "Program Or Tools". In other words, a search engine is a software program or script that makes it easy to reach the user's searched keywords (the words they want to find about). For this, you will need a web browser on your computer, laptop, mobile, tablet. Google, Bing, Index, Yahoo, etc. are popular search engines.

The search engine collects millions of website data. Meaning that all the people who make a blog / website have to submit their blog / website to the search engine. For example, the submission of a blog / website to Google has made Google search console.

How the search engine works

Friends, any search engine works in three steps.
(i) Crawling
(ii) Indexing
(iii) Ranking

Most people in the world use Google Search Engine, so here we will talk about Google's Search Engine -

Step:-1. Crawling

All the blogs / websites presented in the Google search console for Google search engine are crawl or reviewed by artificial robots.

Step:-2. Indexing

Now all the blogs / websites that have been crawled by Artificial Robots index their servers.

Step:-3. Ranking

Now the next task is for those robots. If a user searches a keyword in the google search box, then the most popular and trusted web page from the indexed blog / website is seen in the search engine result page (SERP) based on authority. The process is called Ranking.

By the way, for the ranking of blog / website in Google, 200 factors have been ensured, but what is very important, we will discuss below.

Friends, by now we have fully understood what is search engine? How do search engines work? At the same time, we have also understood what is SEO ? And how does SEO work?

Now let us try to understand further how you can rank your blog / website in Google search engine at the top. To bring the blog to the top in Google search engine, we first need to know about the types of SEO.

What are the types of SEO?

There are mainly three types of SEO -
1. On page SEO
2. Off page SEO
3. Technical SEO.

Friends, let us understand one by one what is On page SEO? How does On page Seo work? What is Off page SEO? How does Off page Seo work? What is Technical SEO? How does Technical Seo work?

1. What is On page SEO?

Friends, when we optimize our blog / website and every post of the blog according to Google's search engine, this process is called On Page SEO.

In On -page SEO we optimize the content, design, linking structure, speed of our blog / website to rank your blog / website posts on top of Google's search engine.

To improve the On Pagr SEO of your blog / website, what are those factors in On Page SEO? Read carefully below or else all the mess can happen.

#1 – Keyword Research
Keyword Research is the most important factor to improve Friends On Page SEO. What is Keyword Search? Before knowing how to do Keyword Search, know what is Keyword?

Before writing a post on any topic for our blog, we should know what people search for by writing this topic in search engine google. Such as: - What do you think are blogs? If you want information about how to create a blog, then you will search in Google What is blog? Or How to create a blog? These words are called Keyword which is searched in google search box. And who wants to know about this topic i.e. What is blog? Or How to create a blog? Finding out how much is the demand for Keyword is called Keyword Research. From Keyword Research, we get to know that the topic on which we are writing a post, when my post will rank in Google, then how much traffic are coming.

Below are some tools to do Keyword Research that you can take help

Free keyword Research Tool
Google keyword planner
Ubbersuggest
Paid keyword Research Tool
Ahref
Semrush
Keyword Everywhere

Friends, you have understood about what is keywords and how to do keyword research, now the next step is

#2 - Use of keyword in Title, Meta or Url
As I have already mentioned above, Google reviews your blog with an artificial robot, and Google's robots look at the post's Tittle, Meta Description and URL. With which he tries to know on which topic your post has been written. All three appear on Google's Result Page. Therefore, use your Main Keyword in all three places so that Google's robots can easily understand.

Make the post's Tittle attractive so that visitors click on your title as much as possible. This also increases your CTR

What is CRT? Coming Soon........

Use maximum 65 words in post title because after 65 Words Tittle Tag is not visible in Google search engine.

#3 - Heading (H1, H2), Use of Keyword in Paragraphs
Tittle default of a post in a blog / website is H1 Heading. In which you have to use Keyword as well as use Keyword in H2 Heading as well. Keyword is to be used in the first paragraph and last paragraph as well.

#4 - Keyword Density
The total number of keywords used in a post / article is called keyword density. Keyword density also contributes significantly to rank posts in Google. Do not force Keyword without meaning, otherwise Google will not rank your post. Therefore, use only the necessary keywords. Use Keyword up to 2% of all words in your post / article.

While writing a post, keep in mind that do not use the same keywords again and again. Use the related Keyword of your Main Keyword as well because people search the same question in different ways in Google search engine. Therefore, along with the Main Keyword, use the related Keyword anywhere. Also, definitely use the LSI keyword.

What is LSI keyword? How do I get my LSI keywords?

#5 - Internal and Outbound Linking

  1. Internal Linking: Linking any other post of your own blog / website with a link is called Internal Linking. Adding internal linking does not require your visitors to go anywhere. Multiple posts can be read from a single post. This helps to rank other posts of your blog too and Google also likes such posts. So while writing the post, also add a link to the post related to that post.
  2. Outbound Linking:- In addition to your blog, adding links to other blog posts is called Outbound Linking. This gives the visitor great information on your blog.


Before giving outbound linking to another blog, check DA, PA, and Spam Score of that blog / website first, otherwise your blog can be negatively affected.

What is DA PA? How do DA PA check? What is Spam Score and how to check Spam Score?

#6 - Image Optimize
Use the image in every post in your blog post. This will help your visitors to understand about the post and the image will also bring traffic to the blog.

Use the image by reducing the resolution and size so that the loading speed of your website / blog does not have much impact. Blog loading speed is reduced when resolution and size are high, causing visitors to leave the blog and run away. Which is a negative point for the blog.
My Recommend Images Resolution Ratio 320 × 180 or 480 × 270 and Size approx 20 kb or> 50 kb

Always rename the image and put the Main Keyword or related keyword there too, and use the keyword in Alt Text even when uploading in the post.

# 7 - Quality Content
Friends can get the same success in online blogging with the power of post / article. Therefore, before writing a post for your blog, do a thorough research about that topic so that the visitor gets complete information. Use easy language/words in the article so that the visitor has no problem in understanding.

2. What is Off Page SEO?

When we promote our website from outside website it is called Off Page SEO. This increases DA (Domain Authority). Increasing DA helps rank in Google.

On Page SEO optimizes the article and design inside the blog, but Off Page Seo adds the link of the blog to another website as well as shares it on social media.

Add the domain or link of your blog / website to your own blog.

Before adding your blog's domain or link to another website in Off Page SEO, DA PA must be checked.

When you add a link to your website on someone's website, you get two types of links, one is Do-follow and the other is No-follow.

Do-follow means that website recommends your blog to rank in Google. That's why Google's robot will put your blog up in the search rankings.

No-follow means that the website does not recommend your blog to be ranked in Google. That's why Google's robots ignore your blog.

Linking your website to another website is technically called backlink.

#Guest post:-
Search for popular blogs in Google related to your blog, which accept guest posts. You have to write a nice article and send it to them. They will review your article and publish your post on their blog and will also give you a blacklink on their blog.

#Blog Commenting:-
To bring traffic to your blog and make a blacklink, make a good comment on any other big blog related to your blog and add links to your blog there. But most of these are nofollow blacklinks. But you do not have to worry about not making 100% dofollow blacklinks. 20% you also have to make nogollow blacklinks. So that the dofollow and nofollow backlinks remain in balance. This is what Google also says.

#Web Forum:-
Friends, there are many websites where questions are asked and answers are given. There is a lot of discussion between people. You can also join the web forum related to your blog and add links to your blog there. Do not just add a link to your blog and post there, but make communication with people there, ask questions to people and also answer their questions. Doing this will also provide traffic with more possible Dofollow backlinks.

#Competitor Analysis
Friends are another great way to create backlinks. Search blogs related to your topic in Google and check their backlinks. Then you too try to create a backlink like that blogger.

Using Ahref, SEO REVIEW TOOLS etc Backlinks can be checked.

#Social Me:-
Friends, as you know - Facebook, Instagram, Twitter and linkedin are so many popular social media platforms. Here people visit in crores daily. You will also have to create pages related to your blog on all these platforms and share links to your posts. By doing this your blog traffic can increase significantly. At the same time, Google also sees how popular your blog is on social media. Popular blogs help a lot in ranking in Google.

How to write a post article?

3. Technical SEO

Friends, as is clear from the name itself, the blog is optimized keeping technical points in mind in Technical SEO.
• Blog Loading Speed
• Blog Security

#Blog Security

Friends, if you talk about blog security, it is possible that someone can copy your article or someone can hack your website or comment spam because it is being seen in the growing online business. So we have to be alert beforehand. For this you can use "cache plugins" on wordpress.

#Loading Speed

Another important factor to rank in Google is how long the links in your blog's domain or blog post open. Hence the loading speed of your blog has to be fast. If your blog opens in 3 to 5 seconds then it is very good. For this, use Image Compress in your blog and do not use a theme with more complex code. Remove useless content and data from your blog.

Friends, as I have already mentioned, blogs submitted in Google search console are crawling by Google's artificial robots and then indexed and uploaded to Google's servers. Later appears in search result page. As a result, traffic comes to your blog. But now you have to keep checking whether your blog has been submitted to Google or not, whether Google is always indexing your post or not. So, from time to time, keep opening your account in google search console and analyze the data.

Why SEO is Important?

Friends, we have yet to understand what are SEO and what are the types of SEO.

Let us now know why SEO is important.

#1 - Free Organic Traffic
As we all know, search engines like - Google are used almost all over the world to find answers to any question or to get information about a subject. The topic on which your blog is made or the topic on which you have written the post, or the related keywords are searched in Google. By which your post will also come up in the search result and visitors will click on it to reach your blog. With which you will get traffic for free.

#2 - Targeted Traffic
When a visitor comes to your blog from Google search and gets accurate answers / information, then that visitor gets attracted towards your blog and starts visiting your blog for information directly by opening your blog domain. By which he becomes your permanent visitor. Apart from this, one does not have to spend any separate money to promote your blog.

SEO Techniques

There are two techniques for doing SEO
1 – White Hat SEO
2 – Black Hat SEO

White Hat SEO: According to Google's guideline, optimizing the post article of your blog is called White SEO.

Black Hat SEO: When dodging Google's guideline and ranking your blog post as SEO, it is called Black Hat Seo. Some people wrongly make blacklinks in it. Adding more keywords than content is also included in this. Your blog may rank for some time but Google will catch your cunning and the blog can have a bad effect. Even your blog can be penelized by Google.

What is the difference between SEO and SEM?
Many times people are confused in these two words, what is the main difference between SEO and SEM? So let's understand.

#SEO
As I mentioned above SEO means "Search Engine Optimization". Through this, you can optimize your blog and blog posts and bring traffic for free. It does not need to spend money.

#SEM stands for "Search Engine Marketing". In this, to promote your blog, you have to run ad comapaign related to your blog on Google. Google has created a Google ads platform for ad compaign. Where you can promote your blog by giving money.

How to write SEO friendly blog posts?

Last Word
Friends, I hope after reading the entire article, you must have fully understood what is SEO? How does SEO work? And you will also have got all the information related to SEO. Please comment below and give your response.

If you have any question related to our post or blog, then do comment below. Subscribe to our email newsletter and like Facebook page for tips and tricks to earn money sitting at home online from blogging and internet. Thank you

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